Trippin: Monetize Your Travel Business
Traveling is one of those things that's non-negotiable for me. In fact, before I got married, I told my husband (my then fiance) that I wanted to spend a year abroad at some point and if he didn't agree, we'd have to wait to get hitched so I could do it on my own! Thankfully, he loves a good adventure as much as I do :) Traveling is an artform. If you want to learn a few hacks to improve your experience, CLICK HERE to access the travel episode on our podcast.
Here are 7 ways to monetize your travel business.
EXPERT ADVISE COLUMN
You've probably gained a ton of knowledge in the world of travel during your career. Why not share that knowledge on a static website for people to access so they can enhance their personal experiences? Sell advertising space to vendors for a site that pays you over and over again, even if you take a vacation from posting!
People LOVE to travel in style and comfort. Brainstorm ideas on products that can help them do just that. Be sure to add different color options and cultural options, and investigate drop ship options so you don't have to create or store the inventory yourself (unless you just want to.)
Partner up with businesses in your network that service the frequent traveler to create all-inclusive services. This will take the stress off your customer's shoulders and save them time trying to do it themselves. Consider including lodging, local travel accommodations, itinerary planning, and gear (suitcases, comfy attire, pillows, etc.)
Allow others to live vicariously through you by providing a virtual diary of your own adventures around the world! Invest in a few hand cameras and a GoPro, and share your fun with the world. Monetize your channel through Google AdSense and be sure you meet all the requirements for attaining funds before you start posting.
VIRTUAL CONCIERGE SERVICE
When you go out of town, you are constantly faced with the unfamiliar, especially for international trips. Train up a team of experts who are on call through an online chat room who can help clients make smart decisions. Make sure they are versed in local eats, landmarks and monuments, city areas to avoid, seasonal events and celebrations, cultural practices, embassy info, and crisis management.
Showcase the beauty of a life filled with travel by publishing gorgeous photos from around the world. Position your products and services strategically alongside these images in a way that tells a story instead of coming off like a brochure. Don't list prices; include emotionally charged experiences for them to look forward to. First they'll buy your book, then they'll buy your services!
UNIQUE TOURS AND EXPERIENCE PACKAGES
I always try to include as many non-commercial touches to my vacations as possible. It's like, "If I can do this at home, then I'm wasting my time!" Dive into local culture and formulate a unique experience your audience will never forget.
How else does your travel business stand out from the crowd? Share in the comment section below. Step out on faith,