Illusion: Smoke And Mirrors In Business Don't Work

Has this ever happened to you?

You're finally getting to do something you always wanted to do or experience. You're so excited, you can barely stand it. The moment comes and... nothing. The experience was so far from what you imagined, and you end up walking away feeling disappointed and lied to.

I've had the same experience interacting with some businesses.

Their content was so interesting and made me want to work with them, but once I actually connected with them, they fell way below my expectations.

That's because they were operating from a smoke & mirrors strategy. It's where an entrepreneur appears to be someone they are not or present something they can't do effectively.

You want to project a professional, credible appearance to your market, but deception and skewed perceptions don't work. In fact, they hinder your progress and hurt your business!

Here are 3 ways you can stop functioning through illusions and start operating from an authentic place in your business.



Our self esteem has been damaged so much by social media it's ridiculous.

We follow IG accounts that display beautiful scenes of traveling, friends, and working remotely from the beach and subconsciously we convince ourselves that we are failing at life because that isn't our reality.

Guess what? That isn't their reality either! No one lives that IG lifestyle in real life. In fact, a bunch of those posts are taken all at the same time and scheduled throughout the year.

Moral of the story? Stop comparing your business to someone else's highlight reel!



Don't lie to people, EVER.

Don't project a level of success that isn't there.

Don't pretend to be an expert at something you don't know how to do.

Don't teach something you don't practice in your own business.

Don't make promises you can't keep.



Seriously, no one likes to be baited and switched. You don't have to try to be anyone who you're not.

You are enough! There are millions of people out there who are looking for your exact service and they can't find you and you're imitating someone else.

Own who you are and where you are in your business. You GOT this!


What thoughts and mindsets have you had that keep you from being authentic in your business? Let me know in the comment section below.

Keep stepping out on faith!

Gernae Alexander3 Comments